Meet Ms. Katy Lynch!
Founder and CEO of Social Katy
SocialKaty has developed a solid presence in the Chicago technology marketing place and currently has clients across the U.S, and internationally in Ireland, South America, Poland, Israel and Australia. SocialKaty helps brands build a lasting relationship with customers through social networking. SocialKaty identifies the correct platforms to build communities. They increase the number of clients and customer’s brands’ touch and incentivize them to buy products through promotions, advertising, and content. They also work to increase a brands searchability. Search drives online decisions and their work increases the amount of quality content available for potential customers to find products or services. SocialKaty also connects directly with consumers who are involved in the buying process to introduce a company and provide value.
Tell us about you and the startup where you work:
I’m the President and Co-founder of SocialKaty, a full-service social media marketing agency based in River North (Chicago). We specialize in growing online communities for brands. It’s pretty neat.
Are you boot-strapped, side-hustling or funded? Are you currently or planning to raise funding?
We were bootstrapped when we first started back in the summer of 2010. In early 2012, we got funded by Lightbank!
Startups take work. What is one hurdle that you had to overcome or are still battling as you help grow the company from the ground up?
Managing your time as an entrepreneur is a big challenge. You have to tell yourself that you cannot attend every single event you’re invited to – even though it’s tempting! Create a spreadsheet of all of the key conferences, panels, and talks in town. Find out who is attending these events and where/when the events take place. If you do not feel that you are going to extract value from certain events, do not attend!
What are you looking to accomplish in the next few months and how can we help you get there?
There are so many things I want to accomplish both professionally and personally. On a personal level, I want to plan my dream wedding, learn how to play the guitar, and develop a good work-out plan. Professionally, I want to speak at more events, hire awesome people at SocialKaty, and meet new, cool people who are as passionate about social media as I am.
What keeps you motivated?
My family, friends, and my fantastic employees.
We believe in honoring our mentors, role models and those who have supported us along our way to success. Tell us about someone special to you and how they positively influenced you.
My fiance, Craig Ulliott. Hands down the loveliest and smartest person I have ever met. He’s successful, ambitious, gives phenomenal nuggets of advice about business, and he’s very understanding and patient — especially with me!! 🙂
We’re an ambitious group. Share with us one of your biggest bucket list items.
Travel to Japan. I’ve wanted to go there since I was 8 years old. I love the fashion and technology. I’m worried that if I go there, I’ll never come back to America!
What one bit of advice do you have for the women of Ms.Tech and our entrepreneurial communities?
Network, network, network. Get your name and your ideas out there as much as possible to as many people as possible. Get feedback. Get a mentor.
Connect with Katy!